More than 100 new companies have joined Rinki

In June 2018, Rinki adopted a new enhanced customer acquisition strategy, and more than 100 new companies have since joined Rinki. Companies want to take care of their producer responsibility, and so most of them have welcomed Rinki’s contact with them.
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The new operating model means that Rinki explores various sources of information that can be used to identify the companies bound by producer responsibility. Rinki’s corporate customer service team then contacts companies that are not yet Rinki members. A member of the Rinki team discusses what producer responsibility for packaging means with the potential member and whether the company bears the responsibility. The customer service advisor also explains the easiest way to take care of the producer responsibility. There have been different reactions to Rinki’s way of making contact.

“One company might think that the producer responsibility for packaging does not apply to it at all, while the next has a positive attitude and is happy to receive the information, and another might wonder why we haven’t already been in touch with them. As a rule, companies want to act responsibly and take on their statutory obligations,” says Maija Peltola, Rinki’s Customer Service Manager.

One company might think that the producer responsibility for packaging does not apply to it at all, while the next has a positive attitude and is happy to receive the information.

There is some uncertainty about what type of packaging falls under the responsibility. For example, some companies have believed the producer responsibility for packaging to have been taken care of when they have organised the sorting and transportation of waste packaging at their plants.

What happens if a company refuses to join Rinki?

Finnish Packaging Recycling RINKI Ltd will continue its enhanced customer acquisition campaign this year. Producer responsibility applies to companies that have a turnover of at least one million euros and that package products or have their products packed in Finland or import packaged products for the Finnish market. Rinki has around 4,500 member companies.

If a company with producer responsibility refuses to join Rinki, Rinki passes the company’s details to the Pirkanmaa ELY Centre (Centre for Economic Development, Transport and the Environment), which then initiates control procedures. The ELY Centre can impose a fee for negligence on a company that does not meet its obligations. The fee is equal to one per cent of the company’s turnover but not more than 500,000 euros.