K Group’s sustainability activities are present in its everyday operations
In the K-Group, we have promoted material efficiency and circular economy for a long time as important parts of our sustainability activities. We work closely with our K-food retailers to develop recycling solutions for our supermarkets and to invent new, innovative circular economy solutions. Our goal is to identify waste even in the most surprising of places and to turn it into something that can be reused.
Collaboration with Rinki is very important for the K Group. Together, we determine the optimal locations for eco take-back points and make sure they stay clean. We would like to offer more containers for collecting plastic packaging at our supermarkets than required by the packaging decree.
It is also obvious that our customers are eager to recycle. Households have become aware of the fact that most of the waste generated at home is packaging, which is not, in fact, waste, but recyclable raw material. If people sort their packaging at home and take it to Rinki eco take-back points when they do their shopping, the amount of waste they generate could actually be very small.
We have carried out surveys among our customers to find out what sustainability activities they consider the most important. Time after time, it has been the Rinki eco take-back points located at our K-food supermarkets that have been ranked the highest. This is a clear sign that consumers like companies to offer them concrete support so that they can make sustainable choices and act responsibly. Our customers think that recycling is very important and, of course, we want to make every effort to make recycling easy for them.
Time after time, it has been the Rinki eco take-back points located at our K-food supermarkets that have been ranked the highest.
In addition to the Rinki eco take-back points located beside our supermarkets, we are also developing the packaging of our own brands to reduce the amount of plastic used in them and to improve their recyclability, and the labelling is also being made clearer.
Let’s keep recycling.