The amount of waste in the world continues to grow. It would be best if we could stop generating waste altogether, but if waste is produced, it must be sorted and recycled. The correct sorting of waste by material type is more important than ever.
According to the EU’s recycling targets, 65% of packaging materials will have to be recycled by 2025 and 70% by 2030 . The purpose of Global Recycling Day is to remind us all that waste should not be seen as rubbish but as material and opportunity. Sorting helps us to conserve natural resources and fight climate change and the loss of biodiversity. One package at a time.
Rinki’s nation-wide consumer campaign was launched on Global Recycling Day, 18 March, and it reached audiences on the radio, on television, on social media and out on the streets. The campaign invited people in Finland to enrol on our sorting school, where the lessons covered easy sorting instructions and tips, and reminded everyone of the importance of recycling. The campaign’s aim was to encourage everyone in Finland to recycle packaging and to remind people that sorting packaging waste is actually quite easy.
Let’s make every day Global Recycling Day! Follow the campaign at Rinki’s Sorting school and recycle your packaging!